When Echo Family Dental first approached Willcore they did so as they were about to embark on a rebrand. After nearly 40 years of operating as Bryn Gaard Dental, they were undergoing a name change and complete brand overhaul to better fit their organization and personality. As with any name and logo change, there was a great deal to think through from a brand new logo and brand guide, to new business cards and letterhead, to a revamped website, and updated marketing materials. We put a strategy and plan into place that allowed for a seamless transition to ensure that patients were well informed of the great changes taking place.