We’ve all heard this time in history described as “unprecedented,” “challenging,” “scary,”… the list goes on. We’ve also heard positive notes of “slowing down,” “appreciating the little things,” “connecting with family”… this list also goes on. For me, my thoughts and feelings regarding the COVID-19 global pandemic change daily, if not hourly, as I assume everyone’s do. But I truly believe that at the end of the day, we all have to be doing our best to come out of this as better, stronger, more compassionate humans. 

Let’s choose to look at this time as an OPPORTUNITY. Yes, businesses are nervous and worried about the future, and rightfully so. However, this time we’ve been given is shouting, “TRY SOMETHING NEW!” This is the time! This is the time to be innovative, creative, and maybe even a little bit risky. 

Your customers are looking to you for solutions and some sense of certainty that you will still be around when the dust settles. So, what are you going to choose to do? You could either: a) let worry consume you, or b) provide comfort, direction and build loyalty. There is no better time than now to get busy, be innovative, and do things you said you’d never do.

Use this time to grow and challenge yourself.

Sure it is possible your idea doesn’t go the way you thought it would and you could end up losing some time (and maybe a little bit of pride). 

But, what if your creativity and ability to change direction engages current customers?  Attracts new clients?  Streamlines your processes? Results in a new product or service being born? Streamlines your processes?  

What if your creativity and change in direction makes you a better business owner?  A more confident and resilient person? 

What if both you AND your business grow?

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