We were approached by the Foundation to help bring consistency to their marketing and create an overall marketing strategy and plan. The marketing plan needed to be fluid, and also dually implemented both by Foundation Staff, as well as the Foundation relying on Willcore to seamlessly implement the rest.  One of the biggest adjustments made after reviewing pervious marketing efforts was to help make a more impactful donor/recipient connection – ensuring that it was clear to current and potential donors how their donations were leaving a vital impact on healthcare within the community.