NETA was looking for an independent marketing consultant that could help them with their website marketing, particularly in getting people to register for our courses and certifications once they reached the website. With a background in fitness, this has truly been a project near and dear to my heart, and allowed me to truly understand what NETA does. My initial focus with them was to take their complex and robust website that is at the heart of their daily operations and help them strategize through an upgrade from the aging ColdFusion platform into WordPress, a newer and better supported platform. While website marketing continues to be at the heart of what I help them with, it has also evolved into overall marketing campaign development, social media marketing, email marketing and even the development of video scripts that we can use amongst their various marketing channels. One of our consistent goals is to being uniformity and efficiency to their marketing.