I began my career working for a Digital Marketing Agency as a Senior Account Director. This role provided me with the dynamic foundation necessary to create a customized project for each of my clients, and to partner with our development team to bring their vision to life. Marketing evolves every day, and if there’s one lesson I’ve learned in my 14 year career, it’s the skill to remain flexible and master each path for success.
My business acumen and my personal passion began to meet in the middle. I started my first business, Core Exercise Studio, now known as Fit to the Core. Good brand health is important, but not nearly as much as good health. My business has allowed me to connect with my clients from the perspective of an owner and service provider, and has strengthened my marketing acumen as a result. I often say that the studio is my stress relief, and gives me the strength to succeed in business and in life.
I started Willcore Consulting. “William” is the name of my first born son, and the reason I decided to open this business. “Core” comes from the same name in my studio, and additionally is the source of all of our strength and balance. A strong core leads to a solid foundation with perfect balance, while the slightest disruption will leave you imbalanced. The same can be said of Marketing – stick to the Core principles of marketing, and you will have a solid marketing plan.